Somebody is describing your brand. It isn’t you.

No. Listening tools count what people posted. This asks the assistants your buyers actually use, on a schedule, and keeps what came back. The unit is an answer given to a buying question, not a mention in a feed, because the answer is what shortlists you.

That variance is exactly why it runs on a schedule instead of as a spot check. One answer is an anecdote. Three checks a day across three languages, kept and counted, is a rate you can put a number on and watch move.

That is what the event timeline is for. Log the launch, the award, the funding round, and they sit dated on the same line as your visibility, each citing the page that reported it. You still have to argue the causation, but you get to argue it from a chart rather than a feeling.

Usually two things, and Brand Identity scores both. Whether a model can identify your company at all, which is a schema and copy problem it writes the fix for. And whether the six platforms an answer checks have heard of you, which is a coverage problem you go and earn. Falling out at the first turn is nearly always the second one.

Whoever owns the narrative. Brand and comms live in the Radar and the event timeline, whoever owns the site ships the schema out of Brand Identity, and digital PR works the coverage gaps out of Backlink Studio. Access is per person, and outreach sends from your own address rather than ours.

Yes. Export any run, pull campaigns, answers and events from the REST API on one key per organisation, or point your own assistant at the Keupera MCP server. Nothing you record here is locked in a dashboard.